Using Emotions to Build Advertisements - 955 Words

The need, purpose, and effectiveness in cooperating emotions in advertising has been looked at and studied for many years trying to find the most productive form of speaking to consumers. By assessing consumers and their responses to different types of emotional marketing, the value of emotions in advertising and the field of marketing can then be determined (Bagozzi, Gopinath, Nyer, 1999). In the following studies, emotions in ads and the psychological and emotions reactions of consumers are reviewed to see if emotions can further the productivity of the marketing industry (Rajecki Gerber, 2012). USING STUDIES TO SHOW EMOTIONS IN ADVERTISING/MARKETING Study #1 Studies in the past two decades has provided that there should be a scientific inquiry in the field on marketing (Ming-Hui, 2001). Psychology theories have been heavily adapting to marketing and trying to appeal to emotions of consumers. Although psychology is not regularly incorporated when developing ad campaigns, it can indeed enrich the campaign. In the study The Theory of Emotions in Marketing by Ming-Hui Huang, one of the main concerns of scientists is, do emotions have a legitimate place in the field of marketing? There are three characteristics of emotional marketing says Ming-Hui, that stress the need/existence of emotions in marketing (Ming-Hui, 2001). These characteristics are are: range of emotions, intensity of emotions, and positive/negative emotions (Ming-Hui, 2001). When studying the range ofShow MoreRelatedIs Crest Toothpaste Truly Complete? Essay774 Words   |  4 Pages Appeal is the key to the car of spending. Advertisers know, to be successful, they mu st be able to quickly grab an audience’s attention and promptly make their point to keep it. A good advertisement must also contain all three of Aristotle’s appeals; pathos, ethos and logos, in order to convey a message to the masses. The visual appeal that is given from the Crest Complete with Scope ad is a prime example of how the Procter and Gamble (PG) Company market their products to a generation that inRead MoreAn Effective Advertisement For A Company s Brand Essay1509 Words   |  7 PagesAnother power of humorous advertisement is its ability to build a company’s brand by adding value to it and ensuring a lasting customer relationship. In fact, humour is one of the best tools that businesses can use in their advertisements to build their brand. Primarily, a brand is an intangible asset that differentiate companies, and humour is commonly associated with increasing brand awareness. A company’s that has a strong brand is more likely to be more pow erful in the market. Therefore, theRead MoreThe Effects Of Emotional Appeals On A Consumer s Behavior1651 Words   |  7 Pagesare used to promote brand loyalty, and associate the brand with certain emotions. Emotional appeals are also used to change behaviour in the audience as they serve as a stimulus examples of these are road safety campaigns, cancer screenings and HIV/AIDS awareness. Shock which is aroused in an unexpected exposure to real-life images is very efficient and can result in strong emotional appeals that have a huge impact on a consumer’s behaviour and reaction (Banyte, Paskeviciute, and Rutelione, 2014)Read MoreAristotle, The Greatest Thinkers Of All Times Essay1197 Words   |  5 Pagesembraces the individual’s point of view using arguments, reasoning, and persuading. According to Aristotle, Individual is confronted by persuasion every day in life. It might take in various situations and places and categorized into three sections which are, the app eal of emotion, the appeal to reason and the appeal to one’s character. Aristotle calls them Ethos, in which is used to describe the ideas and beliefs that characterize the community, Logos in which using logical arguments, scientific methodRead MoreAnalysis Of Talk Them Dead, House Wife Advertisement1524 Words   |  7 PagesCritical Evaluate of ‘Talk them dead, House-wife’ Advertisement This essay will critically evaluate the use of psychological techniques in an advertisement chosen by the author from a specific range of optional advertisement. The essay will evaluate the impact on the persuasiveness of the marketing communication of a specific target audience. The author of this essay will also analyse the type of appeal, the use of rhetorical tropes, signs and symbols and evaluate the likability, credibility andRead MoreAbout Men : A Rhetorical Analysis About Men By Gretel Ehrlich1724 Words   |  7 Pagesto read about men. Even more specifically, her audience is readers of Time Magazine, which is published in New York City, where the Marlboro ads are also conceived. This allows for her readers to share common ideas of the misrepresentations in advertisements. The broadness of the title allows for a much wider audience than if she had used a more specific title. For example, Ehrlich says, â€Å"But the men I see in these posters with their stern, humorless, loo ks remind me of no one I know here† (198).Read MoreRhetorical Analysis1044 Words   |  5 Pagesï » ¿ Rhetorical Analysis of the U.S Army Advertisement â€Å"Army Strong† Campaign Christina DoBynes DeVry University Rhetorical Analysis of the U.S Army Advertisement â€Å"Army Strong† Campaign When you see a solider in his or her uniform, you are proud that they are serving this country to protect our freedom, securing our country, and defending democracy worldwide. The solider can come from different branches of the Military. The one you might be familiar with is the U.S. Army. TheseRead MoreMarketing Analysis : Old Spice1186 Words   |  5 PagesZavon Gipson Mrs. Lewsader ENGL 1301 July 1, 2015 Essay 2 It may seem like anything is possible when you smells like Old Spice! When a major company produces an advertisement, they use an array of different strategies and techniques in order to capture the audience into buying their product. Old Spice, a company specialized in producing men’s hygienic products, is well known for its series of funny advertising based off of traditional masculine ideals. The most popular Old Spice commercial, â€Å"TheRead MoreRhetorical Analysis Of Budweisers Lost Dog1004 Words   |  5 Pagesutumn Lewis Ms. Caldwell-Thomas English 101-010 12 October 2017 Rhetorical Analysis: Budweiser’s Lost Dog Budweiser is known for creating advertisements that convey messages that you wouldn’t otherwise tie with beer. In one of their more popular commercials â€Å"Lost Dog†, they attempt to show that your â€Å"buds† will always have your back, just as Budweiser will always be there for you. Budweiser managed to relate this life lesson to their notable company and a wide-range of viewers. In the â€Å"LostRead MoreDove is Trying to Change the Look of Beauty in Women779 Words   |  3 Pagescampaign and it is the best example of how the Dove Real Beauty Sketches can appeal to audiences with emotion (pathos), credibility (ethos), and reasoning (logos). Emotion is one of the most effective appeals used in commercials or advertisements. By incorporating with emotional elements, the commercial can build a meaningful connection with the audience. Dove Real Beauty Sketches campaign uses emotion as its strongest appeal in the film. At the beginning, the background music setting is soft and soothing